Guadalajara-based independent designer and founder, Darío brings the strategic mindset of a business owner 🤕 with over 20 years of hands-on craft. He’s built digital products, web experiences, and design teams for visionary startups, courageous organizations, and household brands.
He takes a disciplined, thoughtful approach to help organizations review their products, lead and support their teams, and create software that works today and tomorrow—while staying human in a time of rapid technological change. Friends and colleagues call him Cuiki.
🫡 Work done over the last 15 years for my ventures, clients, and past jobs:
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As a design leader & manager, I've helped small and large orgs build happy & devoted teams, and provided the right environment for designers to do their best work possible. Amongst themselves and across teams through structures and methodologies designed to ship quickly while exploring new ideas.
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As a digital product designer, I've helped founders, start-ups, and non-profits figure out what they should be building and transform their vision into real products that went on to receive millions in funding, awards, but most importantly, love —and money— from the people using them.
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As a design mentor, I’ve guided designers to navigate the intricate waters of building digital products, helping them to thrive at the intersection of user experience, business strategy, and technology. Whether being employed or going solo. I’ve also helped adjacent roles, such as PMs, Devs, or Visual Designers, to extract more value with designers.
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