<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/12ff5f6d-000c-4e8b-a331-83236e3c5b02/Isotipo_01_-_Aplicacion_Principal_c-fondo.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/12ff5f6d-000c-4e8b-a331-83236e3c5b02/Isotipo_01_-_Aplicacion_Principal_c-fondo.png" width="40px" /> Platzi
The largest ed-tech startup for the Latin-American market.
3 years and 6 months
Sr. Principal Product Designer
Sep 2022 - Dec 2024 (Full-time · Remote)
I moved from managing to a hands-on role, guiding the Product Design team in crafting a unified experience for our B2B and B2C products across platforms. As the first initiative in this new role, I spearheaded the design efforts that led to the successful launch of our new mobile experience by the summer of 2023, resulting in positive outcomes. My contributions played a pivotal role in attracting new users, sustaining engagement, reducing customer support incidents, and notably increasing the positive user reviews in the stores.
Lead Product Designer (Design Manager)
Jul 2021 - Sep 2022 (Full-time · Remote)
I joined to bring together a six-person Product Design team, aiming for tangible ROI. I organized roles, managed the people, guided career paths, and implemented tools for improved efficiency, driving maximum impact for our diverse user base. Within the first year, we shifted from individual silos to a cohesive unit with a streamlined two-level structure. This structure emphasized relationships with other teams in product work and honed our skills within the team, covering Service Design, UX Research, UX Design, and Design Ops.
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/c690081b-2318-4a0b-93cd-5f24f8473f04/Favicon_Referee_Pro.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/c690081b-2318-4a0b-93cd-5f24f8473f04/Favicon_Referee_Pro.png" width="40px" /> Referee Pro
Digital infrastructure for the business of organizing and managing football competitions.
5 years and 8 months
Partner / Strategic Advisor
Jan 2021 - Present (Remote)
I am currently advising on strategy geared to regain the growth rate we had before the pandemic hit. Unfortunately, the covid-19 global pandemic led us to downsize operations, maintaining our current product line, clients and pausing future development. As the market recovers in a post-pandemic world we’ve successfully maintained basic operations and even grew sales by a small margin.
Principal / Head of Design
Jan 2019 - Jan 2021 (Full-time · On-site)
I am currently advising on strategy geared to regain the growth rate we had before the pandemic hit. Unfortunately, the covid-19 global pandemic led us to downsize operations, maintaining our current product line, clients and pausing future development. As the market recovers in a post-pandemic world we’ve successfully maintained basic operations and even grew sales by a small margin.
Principal / Product Design & Strategy (Design Champion)
Feb 2018 - Dec 2018 (Full-time · On-site)
I am currently advising on strategy geared to regain the growth rate we had before the pandemic hit. Unfortunately, the covid-19 global pandemic led us to downsize operations, maintaining our current product line, clients and pausing future development. As the market recovers in a post-pandemic world we’ve successfully maintained basic operations and even grew sales by a small margin.
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/052d541b-d394-407b-86bb-5a8d6ae0712b/Symbol_Oc_Color.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/052d541b-d394-407b-86bb-5a8d6ae0712b/Symbol_Oc_Color.png" width="40px" /> Open Collective
Fundraising + legal status + money management platform for the sustainability of grassroots communities
4 years and 1 month
Head of Product Design
Jan 2018 - Feb 2021 (Full-time · Remote)
As Open Collective grew financially, I led the team's development that now handles all product design. I introduced an open-source product design methodology based on scientific principles, shaping the approach that continues today. The optimization of our operations helped us to expand beyond the open-source community and help finance grassroots groups for social change, climate, among other areas.
Product Design Contractor
Feb 2017 - Dec 2017 (Part-time · Remote)
I began as the sole product designer, laying the groundwork for our design efforts. This involved creating the design system, product design process, and the art direction seen across the platform and communication channels, while also crafting the core user experiences. These efforts dramatically added to the platform’s credibility and trustworthiness with our first big use base, the open-source community, with projects like Webpack, Vue.js and Babel, all being transparently funded at Open Collective.
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/e006304b-6030-43b7-ade0-c54d9cc0d44b/Voxfeedicon.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/e006304b-6030-43b7-ade0-c54d9cc0d44b/Voxfeedicon.png" width="40px" /> Voxfeed
A platform that enabled brands to discover and connect with content creators. Today, Voxfeed connects musical artists with fans and influencers on TikTok.
Jul 2014 - Apr 2015 · 6 months (Full-time · On-site)
Head of Product Design
I designed the initial version of the web application, built its design system, recruited early team members, and implemented the product design process. The foundational design approach I established during my short tenure continues to underpin Voxfeed's current version. In September 2014, my new venture was commissioned with Voxfeed's design work on a six-month retainer until the newly recruited in-house team was able to take over the work.
</aside>
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/2af6a9c8-24fe-46b9-9a35-d25d6bd236ae/freshout-drive-blue.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/987df18b-1981-450e-876a-97494f9857b8/2af6a9c8-24fe-46b9-9a35-d25d6bd236ae/freshout-drive-blue.png" width="40px" /> **Freshout/PlaceIt (acquired by Envato)**
A startup that funded itself by selling product services to tech companies and non-profits.
5 years and 4 months
Principal / Product Design Director
May 2012 - Jun 2014 · Full-time · On-site
As we achieved self-sustainability, we phased out our services business to focus on our product line: Breezi, Empowerkit, RecordIt, and the most successful, PlaceIt. My role evolved to oversee the design evolution of our products and enhance our product design methodology. While I left in 2014 as an active contributor, my formal exit occurred in November 2017 when Envato, the leading creative marketplace, acquired PlaceIt and several Freshout divisions, growing the team to over 300 people.
https://youtu.be/5lkuV3Tf9Zk?si=6fYHPGGU1QOvuL46
Principal / Executive Creative Director
May 2012 - Jun 2014 · Full-time · On-site
I joined Freshout when it acquired my small design studio, Cointeractivo. I formed and led a compact design team, implementing a streamlined design process for client projects. This approach led to successful and profitable products for Yahoo!, Storify, Livefyre, Telefónica, LinkedIn, and eBay. At the same time, I led the design process for our internal products which optimized our internal product delivery cycles, contributing to our self-sustainability by 2014 from our products’ revenue.
https://player.vimeo.com/video/27259642
</aside>
<aside> 🌎 TAFKA
A lightweight strategic design co-op with global reach
Co-founder / Strategy & New Business / Design Consultant
Jan 2018 - Feb 2023 · 5 yrs 2 mos (Part-time · On-site)
I handled client engagement and drove deals with local and international brands of all sizes, managed operations, and shaped our business strategy. I flexibly dove into design work as needed and occasionally lead projects under unique circumstances. In early 2023, TAFKA was put on hold indefinitely to focus on personal affairs.
</aside>
<aside> <img src="https://media.licdn.com/dms/image/C560BAQFYydF2Ek3rNg/company-logo_100_100/0/1631311124514?e=1718236800&v=beta&t=dSmbmjISAeB4TK74ETd02aPqYlO8OAHbdc9Gnxw1mRg" alt="https://media.licdn.com/dms/image/C560BAQFYydF2Ek3rNg/company-logo_100_100/0/1631311124514?e=1718236800&v=beta&t=dSmbmjISAeB4TK74ETd02aPqYlO8OAHbdc9Gnxw1mRg" width="40px" /> Empathia
A Product Design studio dedicated to the social impact space
Founder / Head of Product Design
Sep 2014 - Feb 2017 · 2 yrs 6 mos (Full-time · On-site)
Like any business owner, I've done it all – from snagging leads, negotiating deals, defining projects, to overseeing design execution. I sold web and mobile apps for organizations globally, from the Middle East to South Africa, Europe, the US, and Mexico. Some of our accomplishments include helping our clients to cancel over $50M USD in US student debt, to secure over $250K USD in grants, and to foster open discussions on LGBTQ issues in the Middle East.
https://www.youtube.com/embed/PkeO0Y8P2jo
</aside>
<aside> 🎛️ Cointeractivo (acquired by Freshout) A boutique digital services studio
Co-founder / UX Designer
Apr 2007 - Mar 2009 · 2 yrs (Full-time · On-site)
I built the business by partnering with national and international Design and Product studios as their dedicated digital production ally. Leading all design efforts, I contributed to diverse solutions like websites, marketing campaigns, e-commerce platforms, and custom software. Notably, I played a pivotal role in the success of a gamified digital experience for the Regional Gatorade sales team, elevating them to become the top-performing sales force nationwide. CoInteractivo merged with Freshout in March 2009 after a successful six-month collaboration.
</aside>
<aside> 🪤 Maus Casa Creativa
</aside>
<aside> 🎸 Estudios Digital
</aside>
