I've designed digital products since 2000, helping millions worldwide through work in tech, education, journalism, finance, and more. Along the way, I collaborated with brands like Nike, Yahoo!, LinkedIn, and eBay—and co-founded Placeit.net, acquired by Envato in 2017.
Design is the bridge between chaos and clarity, turning abstract ideas into tangible realities. Going from uncertainty into clear, purposeful outcomes—balancing vision and evidence to create things that not only work, but do so with elegant simplicity.
Design is also both a result and a process that, like science, thrives in open and collaborative environments, solving problems, adding value, and carrying the responsibility to create meaningful change.
Refined over two decades, they guide me in delivering top-quality outputs for the right outcomes.
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Solve for meaning, not just function—Start with real human needs. Usefulness drives impact.
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Let evidence guide the way—Build to learn and observe honestly, so your work evolves through insight—not assumption.
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Turn constraints into leverage—Great design doesn’t wait for perfect conditions—it uses ambiguity, constraints, and chaos to shape better solutions.
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Craft with care—Make it feel right. Make it work well.
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Speak the language of impact—Design earns trust when it connects with business goals, technical realities, and timing—adapt your framing to fit the context.
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Lead by doing—Influence comes from action, so show up, share your thinking, and invite others in.
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Balance friction and focus—Great design blends open collaboration with deep individual work—each fuels and refines the other.
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